PERSOL

WORK AND SMILE

In collaboration with Ogilvy Melbourne, we partnered with a local team of expert practitioners to film across diverse locations in Vietnam—capturing the essence of PERSOL’s Work and Smile philosophy. As one of Asia-Pacific’s leading staffing and recruitment providers, PERSOL operates across a wide range of industries and cultures. The film was designed to visually reflect the geographic and cultural breadth of the region, representing the many countries in which PERSOL operates. Over 100 versions of the spot were produced, rolling out in 8 languages across 12 countries.

Production Company: VERSUSPROD

Director: VERSUS

Agency: Ogilvy Melbourne