NIKE
RUNNERS HELPING RUNNERS
For the Aussie iteration of the global Runners Helping Runners campaign, we teamed up with Nike Pacific and Wieden+Kennedy Tokyo on this epic brand film. From a mobile command center housed within the iconic Australian all-terrain OKA van, Dylan Alcott, Catriona Bisset, and Darcy Vescio respond to runners’ calls, addressing everything from finding motivation amid overwhelming anxiety to overcoming pre-race jitters. The film features a surprise cameo by the legendary Cathy Freeman and is set to a banging soundtrack from inimitable Amyl and the Sniffers.
Production Company: VERSUSPROD
Director: VERSUS
Agency: Wieden+Kennedy Tokyo